Rik Ayotte | Executive coach
When decisions feel heavy, strategy matters.
Strategic priorities. Leadership decisions. Judgment matters.You’re navigating complex priorities and competing pressures — moments where the cost of a wrong decision truly matters.I offer a confidential space to think clearly, challenge assumptions, and make sound strategic decisions when there is no obvious answer.
Online Executive Coaching
In a world where AI accelerates analysis, experience shapes strategy.I offer one-on-one executive coaching for leaders who value discretion, depth, and clear thinking.Sessions focus on real situations — decisions and transitions where judgment truly matters.This is not a rigid program or a predefined methodology.
Conversations are shaped by your context — supported by frameworks when they add value.• Clarifying strategic priorities at critical moments
• Helping organizations become truly customer-centric
• Supporting leaders in building aligned, high-performing teams
About Rik
I bring over three decades of senior leadership experience, working at the intersection of strategy, execution, and people, largely within complex, global organizations where decisions carry real scale and consequence.That experience shaped how I approach leadership — making decisions under pressure, with imperfect information, and clear accountability for outcomes. I also began my career as an entrepreneur, which grounded my perspective in ownership, responsibility, and strategic judgment.Today, I work with a small number of leaders who value thoughtful dialogue, discretion, and grounded perspective.
Contact
Most conversations begin at a moment that matters.Often around a strategic decision, a transition, or a situation where the stakes feel real and clarity is needed.If you’re exploring whether one-on-one executive coaching could be useful, you’re welcome to reach out.Coaching is delivered primarily online.
In certain situations:
• In-person meetings may be appropriate
• I also facilitate team sessionsEmail: [email protected]
Please include a brief note on what you’d like to explore.
Discretion is fundamental to my work.At this time, the website is in soft launch, with services offered to Canadian clients only
A Personal Note
Leadership has never been just about decisions or results for me. It’s about people — the conversations, the trust built over time, and the responsibility leaders carry toward those they lead.Over the years, I’ve learned that clarity often comes not from having the right answer, but from listening well, asking better questions, and creating space for honest dialogue when it matters most.Minnie is our toy poodle — a quiet reminder that leadership is ultimately relational. She keeps me grounded, and occasionally joins me between meetings
